12/9/2023 0 Comments Discovery family zap2it![]() WGN America morphed into the mostly-news-and-opinion NewsNation, and collapsed 79%, from 223,000 viewers to 46,000 in primetime. Two of the year’s biggest brand overalls were not well received by viewers. Network rebrands: NewsNation and GAC Family The one exception to this trend, apparently, is right-wing Newsmax, which increased 48% (granted, from low marks to begin with), and we could say why that might be - but, c’mon, you know whose cult-like fan base is looking for like-minded “news” content. Business channels experienced similar slumps: Fox Business Network was down 48%, while CNBC was off 13%. That goes for Fox News (down 34%, although still tops in cable), MSNBC (-28%) and CNN (-38%). This year, with no bombastic election cycle, and with COVID-19 coverage not as prevalent as it was before vaccines were developed, the major news channels and opinion networks faced deep dips in 2021. Last year, the newsies were among the winners. Believe it or not, since 2010, our household ratings are up 1,171%. And from what our research tells us, we’re one of the only networks that has had that sort of consistent growth. But I think we start with being very proud that for seven consecutive years we have actually increased ratings over the previous year. “Obviously the linear business is morphing and we’re all watching how and where that lands. “We think that the Western-based and Western-adjacent content really just continues to resonate,” said INSP COO Dale Ardizzone. A small, independent cabler that began life as the religious PTL Network, the network later morphed into “Inspiration” before eventually settling into INSP, now with a core focus on Westerns. It’s become an annual tradition to marvel at the growth of INSP. Meanwhile, looking at just fall, Fox pulled ahead in adults 18-49 (1.4) to rank tops in season to date ratings, ahead of NBC (1.3), CBS (0.8) and ABC (0.8). (These days, being flat is a tremendous win.) Once again, sports helped: CBS had the Super Bowl, while NBC aired the delayed Summer Olympics and plenty of “Sunday Night Football.” Also in broadcast, Univision (down 1% in viewers, down 3% in 18-49) and Telemundo (up 3% in viewers, down 3% in 18-49) managed to mostly hold their own. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. ![]() Here’s something you just don’t see any more: Not one, but two broadcast networks managed not to decline vs. Even niche pursuits gained, including Golf (+12%) and Tennis (+34%). The leagues’ own networks - NFL (up 32%), MLB (45%) and NBA (71%) - rose as well. ![]() ESPN2 jumped 48%, Fox Sports 1 was up 25%, and even the about-to-be-shuttered NBC Sports Network saw a 17% gain. Also on the rise was TNT (10%) - not a sports network per se, but clearly helped by NBA coverage and March Madness. ESPN led all, of course, up 11% to an average of 1.6 million viewers in primetime. Live sports were back in full force in 2021, and viewers hungry for action lapped it up - making sports networks one of the few bright spots in this year’s network tallies. Here, Variety recounts who was up and who was down in 2021. Top 100 Telecasts of 2021: ‘NCIS,’ ‘Yellowstone,’ NFL Dominate, as Oscars Fail to Make the Cut
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